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Dongfeng Trucks Enters the World Market

2014/09/25

Dongfeng Trucks is a leading truck brand in China and produces heavy and medium duty truck. In September 2014, Dongfeng Trucks has made its first performance at the 65th IAA Exhibition in Hanover. The company has displayed three trucks on the show: Dongfeng KX, Dongfeng KL and Dongfeng KR.

The parent company Dongfeng Motor Group is ranked as number 113, by 2014 Fortune Magazine, with a turnover of USD 74 billion.

Dongfeng Trucks originates from the Chinese culture and has been developed based on trust, craftsmanship and well proven global techniques. The product range covers heavy and medium duty trucks, for demanding operations in long haul, regional and local distribution to tough construction, mining and other off-road operations. Its products are built for demanding operations in harmony with nature for the fast developing society of today.

See a summary from IAA here.

“By participating in the IAA, Dongfeng Trucks has reinforced the awareness of our brand and products and further develop partnerships around the world.” says Gary Huang, president of Dongfeng Trucks. “Besides, Dongfeng Trucks will be represented by an entry in the 2014 – 2015 Volvo Ocean Race, which we have taken as part of our global marketing strategy. Participation in the world’s premier round the world yacht race will further enhance and strengthen the Dongfeng brand, recognition and brand awareness.” 

Dongfeng Trucks has established marketing and service networks in Southeast Asia, Africa, South America as well as Eastern Europe. The company is continuing to expand its worldwide sales and service network in new markets.

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